Following the pandemic there was a shortage of staff in home care work roles, which was leading to fewer people being able to get the care and support they needed. It also meant that more people were unable to leave hospital when they were ready to go home, as they waited for care at home to be arranged.
Portsmouth City Council worked closely with home care providers in the city to develop a marketing and recruitment campaign to attract new applicants to home care roles in our city. The campaign is called ‘Care for Portsmouth’ and features current home care workers in the city.
The project aimed to:
Feedback from one of Portsmouth care providers included:
“We’ve just hired our first applicant…so wanted to say thank you! She seems great. Have liked the spreadsheet as it’s been good for us to see where the applicant wants to work and what time, so we have not contacted those who don’t match our available hours and left them for other providers.
“It’s been great now to get someone to the point of a job offer…so just wanted to say thanks and pass on the feedback that from our point of view the spreadsheet has worked well so far!”
Our application form remains open, and we hope to re-run the marketing campaign again, with some fresh case studies.
Partners involved in this project include Portsmouth City Council and Portsmouth care providers (a full list is here).